I have always been fascinated with solving problems and producing products that really help the end user. From my early days of Lego building, I rarely followed the set instructions but challenged them and what else could be created from the limited supply of building blocks. This natural curiosity and drive to challenge the norm has stayed with me through my career and has contributed towards delivering products that not just meet but surpass the initial uninspiring brief.

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I come from a product design background, having previously designed for both Reebok and Adidas brands where I led design projects and launched over one hundred new products. Over the last few years I have moved towards the craft of user experience design as I feel my empathetic nature and ability to solve problems creatively has become a natural fit.  

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I have been creating products for global brands across a range of industries applying and continually improving my design process through each engagement. I have taken a keen interest in the strategic side of projects, in order to create value not just for the user but for the business as well.

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​So that's a little taster of my journey so far, as a person I would like to think my friends would describe me as driven, outgoing and ambitious with a few streaks of comical genius. But please feel free to get in touch to find out for yourself.

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